Performance Marketing Lead
Aug 17, 2026
Posted by: 
Careerjet
Job Description
We are seeking an experienced Performance Marketing Lead to manage and scale acquisition strategies for a diverse international customer base across key brands, including Christian Filipina, Filipino Visa, and associated travel services. This position oversees data-driven monthly campaigns designed to maximize engagement, optimize conversion funnels, and expand global market reach. For the complete job description, specific requirements, and application procedures, please visit the employer site.
Key Roles and Responsibilities:
- Developing, managing, and optimizing paid acquisition campaigns across channels such as paid search, paid social, display, and affiliate networks.
- Formulating and managing monthly advertising budgets to ensure optimal return on ad spend (ROAS) and efficient customer acquisition costs (CAC).
- Designing, executing, and analyzing continuous A/B and multivariate tests on creatives, ad copy, and landing pages to enhance conversion rates.
- Monitoring, analyzing, and reporting on key performance indicators (KPIs) to provide actionable insights for cross-functional stakeholders.
- Identifying and scaling new growth channels, geographic markets, and audience segments aligned with international demographics.
- Collaborating with creative, product, and web development teams to ensure consistent brand messaging and streamlined user journeys.
- Managing tracking, attribution modeling, and analytics tools to ensure precise performance measurement across all touchpoints.
Key Roles and Responsibilities:
- Developing, managing, and optimizing paid acquisition campaigns across channels such as paid search, paid social, display, and affiliate networks.
- Formulating and managing monthly advertising budgets to ensure optimal return on ad spend (ROAS) and efficient customer acquisition costs (CAC).
- Designing, executing, and analyzing continuous A/B and multivariate tests on creatives, ad copy, and landing pages to enhance conversion rates.
- Monitoring, analyzing, and reporting on key performance indicators (KPIs) to provide actionable insights for cross-functional stakeholders.
- Identifying and scaling new growth channels, geographic markets, and audience segments aligned with international demographics.
- Collaborating with creative, product, and web development teams to ensure consistent brand messaging and streamlined user journeys.
- Managing tracking, attribution modeling, and analytics tools to ensure precise performance measurement across all touchpoints.
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